Donald Trump has been quietly raking in billions of dollars in cryptocurrency with meme coins, NFT’s, and a crypto marketplace. It’s always been obvious that Trump’s political goals are almost entirely financial, and his newest venture is certainly confirming it.
Coins and tokens
$TRUMP, $MELANIA, and USD1 were released in early 2025, immediately gaining mass wealth.
Now according to the Wall Street Journal, Trump’s meme coins have created over $5 billion of wealth, on paper.
Collapsing the coin
The ‘on paper’ part is important here; meme coins have a history of collapsing overnight.
When they do, it’s almost always to the benefit of the coin's owner, not the individual investors.
The first ‘crypto president‘
Some forgot that Trump ran on calling himself the “first crypto President”. At the time, the statement went forgotten by the vast majority of people (how could it not?), but clearly he was serious, and it’s working. Right now, Trump has a plethora of digital crypto content.
A bunch of holdings
The ‘holdings’ even include digital trading cards featuring Trump wearing a superhero’s cape…
Other holdings include multiple meme coins ($TRUMP, $MELANIA), ‘Stablecoins’ (coins tied to the US dollar like USD1), and a variety of other tokens.
A family business
The real kicker, though, is that all of these coins and tokens are being traded on a marketplace owned by the Trump family.
All of these assets are bought, sold, and monitored on World Liberty Financial, a marketplace created by Trump’s sons.
Lobbying the world
Trump’s second-born, Eric, commented on the evaluations of the asset, claiming that the total was “probably more” in an interview with The Financial Times. He also went on social media, stating:
“We’re setting a new standard for financial freedom; built on trust, speed, and U.S. values,” and then bragging: “This is a huge moment for the future of money!”
40 million Americans are living in poverty
All of this comes when more than 40 million Americans are living in poverty.
One wonders how long it will take for that $5 billion to trickle down…
Pivoting till the cows come home
Donald Trump’s list of full-on failures outweighs his successes tenfold, and since being elected, that track record has somehow not improved.
This shift to crypto represents another pivot in a long line of desperate attempts to grow his wealth and keep his businesses afloat.
Propping up another failure
One of Trump’s original presidential ventures was Truth Social and the Trump Media & Technology Group. That attempt lost $401 million in 2024, before shifting its assets to crypto in 2025.
Just another shady venture
According to mandatory financial disclosures, Trump now holds roughly 15.75 billion WLFI tokens worth more than $3.4bn, making crypto the most significant source of his fortune and overshadowing his wealth tied up in shadily-purchased property (see property purchases in Qatar, Dubai, Israel, etc).
Lawmakers in bed with crypto
While a president selling what are essentially stocks related to his fame and the U.S. dollar is obviously a conflict of interest on many levels, the White House maintains that all actions are above board, with Karoline Leavitt claiming:
“Neither the President nor his family have ever engaged, or will ever engage, in conflicts of interest”.
To prove their loyalty to their newly-found technocrat, crypto companies donated at least $41 million since January to Trump’s political action committee to help elect pro-crypto congresspeople, and it’s only October!
Getting everyone involved
In May, Donald Trump Jr. told the audience of a bitcoin conference in Las Vegas that policymakers in charge of crypto regulations were now “invested in [crypto] themselves.”
He went on to brag about how this will “bode very well for the community”.
A blinded fanbase
More than 40 percent of Trump supporters said they had not heard of Trump’s meme coin or the family crypto platform.
A third of Americans believe that Donald Trump has not financially benefited from his presidency at all.