Will he succeed?
The decline
Tesla's sales have been plummeting for several months now, a decline that many blame on the erratic behavior of its CEO, his controversial political stances, and increasingly fierce competition in the electric vehicle market.
He's back
After neglecting the company for a time in favor of his role in the Trump administration, Elon Musk is back at the helm of Tesla.
The focus
The billionaire now hopes to avoid a Tesla collapse by focusing all the company's operations on the development of autonomous vehicles.
A drop in sales for the second consecutive quarter
Tesla reports a drop in sales for the second consecutive quarter, with fewer than 385,000 vehicles delivered, a fall of 13.5% compared with the same period in 2024.
A fleet of robotaxis
In response, Elon Musk and Tesla have reportedly suspended development of all other models in order to devote themselves entirely to autonomous vehicles, with the ambition of launching a fleet of robotaxis.
The business model
This strategy would be aimed at repositioning the company and transforming its business model, which has taken a terrible beating in the market, despite Tesla's position until recently as the world's most popular electric vehicle brand.
Persistence
According to the New York Times, production lines for the Cybertruck, as well as those for the Model S and Model X, are running well below capacity. A situation that is fuelling concerns about Tesla's continuing sales decline.