Pinterest unveils its 2026 color palette

By analyzing billions of searches and registrations made by over 600 million users, Pinterest unveils each year the colors that will shape our desires even before they invade catwalks and interiors. For 2026, the Pinterest Palette highlights bold, sensory, and emotional shades designed to express themselves in fashion as well as beauty and decoration. Pinterest analyzes searches and saves made by more than 600 million users to identify colors on the rise. Color experts then transform this data into real cultural insights, confirming their presence in fashion, beauty, and decor.

Icy, futuristic, and resolutely gla-glamorous, Cool Blue is emerging as one of the most desirable colors of 2026. Inspired by the aesthetics of glaciers, the ice age, and frosty textures, it is experiencing strong growth on Pinterest, particularly in searches related to ice-effect nails, frosty finishes, and polar atmospheres. In fashion, Cool Blue adds an avant-garde touch to structured coats, monochrome outfits, and minimalist accessories. In beauty, it enhances icy nails and metallic eyeshadows, while in interior design, it instantly refreshes a space with touches on lacquered furniture or translucent accessories.

Between delicate mint and natural moss, sage green embodies the need for calm, refinement, and connection to nature. On Pinterest, searches for sage green accessories, marbled nails, and organic textures in this shade are on the rise, signaling a lasting appeal for soothing palettes. This color fits perfectly into interior design, especially in living rooms and bedrooms, where it creates an elegant and timeless atmosphere. In fashion, sage green is making its mark on bags, coats, and coordinated outfits, while in beauty, it offers a chic alternative to brighter greens, ideal for sophisticated manicures.

Deep, sensual, and decadent, Cassis, a color halfway between burnt burgundy, velvety brown, and dark purple, will not go unnoticed in 2026. Pinterest has observed a marked increase in searches related to dark plum and cassis decor ideas, particularly for living rooms and cozy spaces. This rich shade is perfect for creating enveloping interiors, on a sofa, accent wall, or thick textiles. In fashion, it evokes understated luxury on dresses, coats, and velvet pieces. In makeup, cassis enhances the lips and eyes for deep, confident looks.

Electric, vibrant, and impossible to ignore, Wasabi is the real energy shot of the Pinterest Palette 2026. On the border between lime green and chartreuse, it explodes in searches related to yellow-green textures, bold color combinations, and graphic makeup. Wasabi is ideal for waking up a fashion look, whether on a strong piece or a statement accessory. In beauty, it energizes eyeliners, eyeshadows, and creative manicures. In decor, used in small touches, it brings a contemporary and artistic dimension to even the most neutral spaces.

Forget terracotta and ochre: in 2026, it's time for Topaz Orange. Half orange, half red, this luminous shade embodies feel-good and optimism. Pinterest notes a growing popularity of topaz orange aesthetics, colorful suits, and bold color combinations around this shade. In fashion, it brings warmth and confidence to suits, dresses, and jumpsuits. In decor, Orange Topaz brightens up a space with an armchair, rug, or decorative objects. In makeup, it warms up the complexion and energizes summer and fall looks.