"Think big" is one of them...
The American dream
The White House has released a video of Donald Trump's 11 "life lessons" for achieving the American Dream... a dream he's realized, as many ironically remind us, thanks to his father's fortune.
Its lowest level
At a time when Donald Trump's approval rating is at an all-time low, having dropped from 47% at the start of his term to a shocking 39% after 100 days, he sets out his "life lessons", including "Don't lose your momentum" among other unique gems.
Clichés
These include time-worn clichés such as "Work hard", "Think big" and "Think yourself as a winner".
From his father
Trump also urged people to "Believe in the American Dream". Many then correctly pointed out that he built his fortune using his inheritance from his father, while others noted his impressive resume of bankrupt business ventures.
His state of mind
Among his other messages, the President concludes with "Never give up", a phrase that perhaps offers a glimpse into his current state of mind...