Adidas has pulled off a major marketing coup with the unveiling of its new collection – and it features a Canadian pop star.
Canadian singer Tate McRae and soccer player Lamine Yamal, two popular young celebs, are now the company’s new faces, particularly for the Z.N.E Fall/Winter Collection.
Pretty cool, isn’t it?
Yamal has also revealed his new personal logo for Adidas.
As for McRae, she has collaborated with Adidas on several occasions in the past.
The perfect opportunity to recreate the look of your favorite personalities!