The summer hit nobody saw coming

Crédit: Netflix/Getty Images

K-Pop Demon Hunters confirmed its huge success with a special event on August 23 and 24, shown in over 1,700 theaters in the U.S. and Canada, where it raked in nearly $22 million and topped the North American box office!

“KPop Demon Hunters” became an unexpected juggernaut this summer, and is on its way to reaching the cultural resonance of Disney movies like “Encanto” and “Frozen.” But its popularity hasn’t been limited to children. Parents are eagerly watching the film, too.

The New York Times (@nytimes.com) 2025-08-24T00:10:04.472269Z

After conquering Netflix as soon as it was released, becoming the hit of the summer without anyone even seeing it coming, the K-Pop phenomenon Demon Hunters is making a name for itself on Spotify thanks to its soundtrack, and now in cinemas too.

The film, which blends a fantasy universe with musical performances, captivated a vast community of fans around the world over the summer.

Netflix

On Spotify, the soundtrack was a runaway success, making the album the must-have of the season.

The song Golden became the summer’s biggest hit, reaching number one on the Billboard Global 200 and dominating the charts in fourteen countries, including the U.S., the U.K. and South Korea.

Netflix

It also topped the Spotify charts, topping the US daily chart and remaining number one worldwide.

At the same time, the film confirmed its huge success with a special event on August 23 and 24, shown in over 1,700 theaters in the U.S. and Canada, where it raked in almost $22 million and topped the North American box office.

Getty Images

This theatrical triumph, the first of its kind for a Netflix production, demonstrates K-Pop’s ability to cross borders and establish itself as a global cultural phenomenon.

Netflix announced that this animated musical is now the most popular film in the platform’s history in the English-language category, dethroning Red Notice, with a total of 236 million views.